Privacy Policy
At BRICK HOUSE OPTICS LLC we understand that your privacy matters to you. It matters to us too and we take it seriously. We want to be as transparent as possible with describing the data we collect and how it is used. The Privacy Policy below details the personal information we collect about you, our reason for needing that information, and what we do with it.
Privacy Policy Application and Extent
This Privacy Policy applies to BRICK HOUSE OPTICS LLC (“Brick House Optics”, “we”, “us”, or “our”), and you (the customer or viewer), or your representative. This policy not only applies to your use of our website or mobile website, but it also applies to any information that we may receive from you. Such instances may include where you share information with an officer, employee, or contractor with BRICK HOUSE OPTICS LLC, or any communications we receive from you in a text message, e-mail, chat or letter. This Privacy Policy applies to how we collect, store, and process the personal information of our online users, our customers, or any other 3rd party representative that may do business with us.
This Privacy Policy does not apply to any 3rd party websites that may be listed on brickhouseoptics.com, or to any of their embedded content that may be listed on our site. This means that if you place an order on brickhouseoptics.com for any 3rd party material, product or service, and we have to subsequently share some of your personal information with that 3rd party to complete your order, the Privacy Policy of that 3rd party will apply. We recommend that you take the time to review all of the Privacy Policies for any 3rd parties that apply to your purchase(s) or interactions. We also recommend that before you interact with our site, or submit any of your personal information to us, that you carefully read this Privacy Policy and if needed print and retain a copy for your record.
Information We Collect About You and How/Why We Use That Information
There are three ways that we collect information from you: (1) information that you provide to us; (2) information that is automatically collected through your use of our site; and (3) information that is collected and shared with us from 3rd parties. This information is used in a variety of ways, and such use is dependent on what is collected, as well how and why the information is collected.
1. Information that you provide to us:
Information that we collect about you is based on the details you provide to us. Your details may be provided when you create an account, when you place an order with us, when you leave product reviews, or interact with us on our social media sites or web based mediums, when you contact us, or participate in a survey or promotion. Such personal information that you may provide entails:
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Your contact details. For example: your name, mailing address, billing address, e-mail address, and phone number. We collect your contact details for the creation of your account. We may also need these details to provide warranty services, such as routine maintenance. Your contact details are also necessary for us to efficiently and adequately complete your order, process payments and ship your product(s) to you. It is also important for us to have your contact details so that we can issue you an order confirmation, send any necessary account details or changes to you, or to inform you of any Privacy Policy or Terms and Conditions updates if we choose to do so. We may also use your contact information to market our products to you, if you wish to opt out of these advertisements click here.
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Other pertinent account information. For example: your birthdate, your site username for brickhouseoptics.com, your gender, U.S. citizenship and residency. We collect other pertinent account information about you during the creation of your account. Some of this information is gathered to help us better understand our customer base. We may also sell age restricted items on our site, so gathering information about your date of birth helps us to ensure that you qualify to make the purchase you are attempting to make. BRICK HOUSE OPTICS LLC complies with all ITAR and EAR regulations. Certifying that you are a U.S. citizen and a resident of the United States also helps us to ensure that you are qualified to purchase any restricted items that fall under ITAR or EAR regulations. To see our ITAR and EAR Compliance Disclosure, please click here.
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Your payment or financing information. For example: your name, your credit or debit card number, the security or CVV code associated with your card, as well as its expiration date, and any other pertinent information needed by your card issuer to verify and process your payment. Any payment or financing information provided by you is needed for us to bill you and/or accept and process payment from you. This information may also be utilized to verify the validity of your payment method. We need this information to properly fulfill orders, provide any applicable refunds and to comply with all applicable law.
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Your communication history with us. For example: any messages we receive from you via instant messages, chat messages, text messages, e-mail messages, written letters or other communications we receive from you through social media, web based mediums, or any call recordings we have with you. Your communication history may be used help facilitate the completion of your order, and to correct and/or address any product or service issues you may have. We may also use this information to improve the products and services that we offer, to optimize our site or to train our staff.
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Your user-generated information. For example: any provided responses to surveys, information gathered through promotional offers or product reviews, or any other user-generated content that you may provide to us. User-generated information may be used to correct or address any product or service issues. We may also use this information to improve the products and services that we offer, to optimize our site or to train our staff. We may also utilize user-generated information to optimize marketing and promotional features.
2. Information collected from your use of the website:
You may also indirectly provide us with information through your use of our website. Your utilization of the website links use data to you personally. Such information helps us to better understand our site, our customer base and to market our products and services in an effective manner. We may utilize this information to train staff, to enhance the efficiency of our business, or to perform internal data analysis. This information may also be used to detect and prevent fraud. Such information collected from your use of the website entails:
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Logistic data generated from your device. For example: how you have chosen to access the site, browser information, your page and product views, the details of how you chose to use the site, your device information, other hardware and software information, your IP address, location information, your times of access, and cookie data. The logistic data generated from your device is used by us to better understand our customer base and the way they interact with our site. This allows us to more effectively market our products. This data also allows us to improve our site performance and to make our site more user friendly. We may utilize your IP address to verify your location.
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Your purchase and cart history. For example: This refers to the products and services that have been placed in your cart and/or purchased. Your purchase history provides us with the ability to discern product merchantability. This allows us to better tailor the products we offer to our customer base. In a similar way, understanding the cart history of customers allows us to see what products customers are adding, but not purchasing. This helps us again to better tailor our products so they are more desirable to our customer base.
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Data generated from Cookie technology. For example: web beacons. We use cookies in connection with the use of our website. The data generated from cookie use gives us the ability to provide our customers with a better site experience. It also helps to ensure that a platform is safer, or more secure to use. Web beacons allow us to verify user access to web content, e-mail content, and provides web analytics like page tagging. Our website was created through Wix. Wix does utilize cookies in connection with any site that is created with them. To see a list of the cookies utilized by Wix and what their purpose is please click https://support.wix.com/en/article/cookies-and-your-wix-site. When you first enter our site you will be prompted to accept or reject the use of cookies.
3. Information Received from 3rd parties:
We may also receive information about you that has been collected from 3rd parties. If you connect or login to our site using 3rd party services (like Google, Twitter, Facebook, or Instagram), we may collect pertinent data about you in association with your use of our site. Such information that we may collect from 3rd parties entails:
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Your contact details and demographic information. For example: your name, mailing address, billing address, e-mail address, phone number, other demographic information, or any social media handles. The information that we receive from 3rd parties that contains your contact details will be used for marketing purposes. This information may also be used to help complete you account setup if you choose to create an account.
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Other direct and indirect user-generated information. For example: information may be shared with us about both you and your interactions or activities that occur both on and off the site. We may also receive fraud notifications about your activity. The information we receive about you based on your interactions both on and off our site may be used for marketing purposes. Any fraud notifications that we receive about you may be used to determine your purchase abilities or other fraud prevention efforts.
How We May Share Your Information
Our goal at BRICK HOUSE OPTICS LLC is to be as transparent as possible. We will never sell your personal information. The information that you provide to us will largely be utilized for order fulfillment and for marketing to you by us. This does not preclude us though from sharing your information in certain circumstances. If you place an order with BRICK HOUSE OPTICS LLC for 3rd party merchandise, your order information, contact details and other pertinent payment information will be shared with them to process, complete and ship your order. We may also have need to contact financial institutions to verify information (this may include payment information), and information may be shared with financial institutions to process your payment. Some of your contact information will be shared with 3rd party shipping or delivery companies to fulfill your order. If you engage in fraudulent or unlawful activity, then your information may also be shared with the appropriate authorities. NOTE: It is your responsibility to read and understand any Terms and Conditions, or the associated Privacy Policy information utilized by 3rd party sites.
How We May Market to You
Any direct marketing communication that you receive from us will be through either postal mail or through the e-mail you have provided us with. These marketing communications are utilized in an effort to promote existing products or services, to inform you of new products or services, or to inform you of any sales, discounts or other promotions that we may be providing at that time. If you wish to opt out of these direct marketing communications, you can edit your preferences here. You can also click the “unsubscribe” link that is provided in any marketing e-mail notification that we send to you. If you have more than one account with us, or have provided us with more than one e-mail and you wish to unsubscribe from e-mail marketing messages, then you will have to independently, unsubscribe each e-mail. It is important to note though that unsubscribing from e-mail marketing does not mean that we will not send you e-mails pertaining to any orders you place with us or e-mails sent out because of account detail updates. You may also receive marketing communications with us if you interact with us on social media sites. We may promote our social media sites through e-mail, and we may promote our products, services, or promotions on our social media sites. We will not send you marketing communications through your phone.
How Long We Keep Your Personal and Other Account Information
When you create an account with us, your information will be stored and kept for as long as that account is in existence, or for as long as is necessary for us to fulfill any orders or service obligations that we have to you. We will also keep personal information on file for as long as required to fulfill the purposes and requirements related to your warranty and for any record keeping purposes associated with legal or regulatory requirements. Your information may also be kept if it is necessary for dispute resolution, fraud prevention, in connection with the enforcement of our Terms and Conditions, or for any other legally allowable purposes. Unless otherwise restricted, some details of your personal information, like name, address, and e-mail, may also be kept for marketing purposes. If you delete your account, we will remove your information from our systems when it is no longer necessary for us to keep it.
How We Secure the Information You Provide to Us
We, at BRICK HOUSE OPTICS LLC, secure the information you provide to us through the tools and resources provided and maintained by Wix . The Wix security features can be found at https://www.wix.com/website-security. BRICK HOUSE OPTICS LLC, is committed to providing a safe and secure experience for our consumers, this was a pivotal factor in selecting the Wix platform to build and host our site. In conjunction with the Wix policies pertaining to website or information security, we also limit the physical access to our customer database to ensure compartmentalized information security. We utilize a two factor authentication system for all employees accessing the site and interacting with consumer data. If a physical copy of your information is necessary, for any reason, however unforeseeable, or unlikely, that copy will be used for its intended purpose and will then be destroyed. BRICK HOUSE OPTICS LLC will treat your information and privacy as a top priority when you choose to do business with us. Please contact us at brickhouseoptics@gmail.com with any personal privacy/data concerns.
How You Can Update Your Personal Information
You can update the personal information we have about you by logging into your account on brickhouseoptics.com. If any changes are made to your account information on our site, the site should send you a notification e-mail. This is not a guarantee though that an e-mail will be sent if the site is not functioning correctly (sometimes websites do not always function as needed). If you have any trouble accessing or updating your personal information or account details, please send us an e-mail at brickhouseoptics@gmail.com and we can assist you. We may require verification information from you before we help you to be able to access, or change any details in your account.
Protecting Children’s Privacy
We require those who create an account, or make purchases on brickhouseoptics.com or with BRICK HOUSE OPTICS LLC to be 18 years or older. Please note that we will not knowingly collect, or seek to collect, any personal information from anyone under the age of 18. If we find that such information has been collected, it will be deleted as soon as possible.
Our Cookie Policy
We use cookies in connection with the use of our website. Cookies are small units of text that are sent to and stored by your browser, on your device, by the websites that you visit. Some cookies we use have the advent of offering a more individualized shopping experience for anyone who visits the site; while other cookies are used to assess web traffic and/or identify the registered members of our site. There are also cookies used to help assess and monitor the performance and effectiveness of the platform, or to analyze the platform for both safety and security. The data generated from cookie use, gives us the ability to provide our customers with a better site experience. It also helps to ensure that the platform is safer, or more secure to use. We may also use web beacons (also known as tracking pixels). Web beacons are pieces of code that can be embedded in images found in e-mails or websites for example. Web beacons allow us to verify user access to web content, e-mail content, and provides web analytics like page tagging.
Our website was created through Wix. Wix does utilize cookies in connection with any site that is created with them. Wix states that the initial cookies that are placed on a website are those that are needed for essential purposes. To see a list of the cookies utilized by Wix, and what their purpose is, please click https://support.wix.com/en/article/cookies-and-your-wix-site. For a general overview of cookies and their use, please feel free to visit this website to learn more: https://allaboutcookies.org/
We may also utilize additional cookies beyond those offered by Wix.
When you first enter our site you will be prompted to accept or reject the use of cookies. You can also adjust your browser settings to limit the use of cookies on your device. Such limitations may allow you to adjust the new cookies accepted by your browser, or to have your browser inform you when new cookies are presented. In your browser settings, you can also delete any cookies that your browser has already received. If you adjust, limit, or disable the use of cookies in your browser, it may affect your user experience with our site, for example you may not be able to keep any items stored in your cart between visits to our site. The utilization of Ad blocking tools may help to limit or prevent web beacons.
California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) of 2018, provides California consumers with more autonomy over the personal information that may be collected about them by a business. The CCPA was amended in 2020 with additional privacy protections through the California Privacy Rights Act (CPRA), which became effective January 1, 2023. The CCPA and the CPRA are applicable to California residents only. Under the CCPA and CPRA, you (California residents) have the right to:
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Request that a business let you know the categories of information that have been collected about you, as well as the various sources for that information. You also have the right to know the way in which a business may use the information you provide. In addition, you have the right to know the categories of other 3rd parties that a business may release your information to, as well as to know what information a business may sell or otherwise disclose to a 3rd party. You have the right to request the above information twice in a calendar year. If you submit a request for this information, it will include the personal information that has been collected from the previous 12 month period. Please be aware that not all of the information that is collected on you is covered by the CCPA, and only the information that is required will be included in our response to you. Also, please be aware that before any of your information is sent to you per your request, we will first seek to verify your identity.
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You have the right to request that any of your collected personal information be deleted, and to ask that any affiliated service providers also delete your personal information. However, be aware that if certain personal information is removed from your account, we will not be able to adequately process future orders and your account may be closed.
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You have the right to request that any inaccuracies in your personal information be corrected.
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You have the right to direct that your personal information only be utilized for limited purposes.
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You have the right to not be discriminated against for exercising your CCPA and CPRA rights. We will not discriminate against you for exercising these rights. However, you if you delete certain personal information you may impact your ability to place any future orders.
If you have any questions regarding your rights, please e-mail us at brickhouseoptics@gmail.com
Virginia Consumer Data Protection Act
The Virginia Consumer Data Protection Act (VCDPA) went into effect January 1, 2023 and provides Virginia consumers with more autonomy over the personal information or data that is collected about them by a business. The VCDPA is applicable to Virginia residents only. Under the VCDPA, you (Virginia residents) have the right to:
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Request confirmation that the controller of your personal data is actually processing it.
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You have the right to request that any inaccuracies in your personal information be corrected by the controller of your information.
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You have the right to request that any of the personal data that your have provided or that has been obtained about you, be deleted. However, be aware that if certain personal information is removed from your account, we will not be able to adequately process future orders and your account may be closed.
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You have the right to request a copy of any of your collected personal data by the controller collecting it. This may be done twice in a calendar year. If you submit a request for this information, it will include the personal information that has been collected from the previous 12 month period.
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You have the right to opt out of the sale of your personal data, as well as the additional profiling of that data. You also have the right to opt out of the processing of your personal data as it pertains to targeted marketing.
If you have any questions regarding your rights, please e-mail us at: brickhouseoptics@gmail.com
Any Changes Made to This Privacy Policy